Just faced Sony "Service".
Made a request for reparation through the website (Switzerland, French version, request in English).
Then got e-mail (in English, from Swiss customer service address), that they are sorry, that this happened and that I need to contact them through website (same page I've contacted them before).
Then I call them and only thing I got is case number and another phone number to call and ask for help. And this next phone number is on lunch for the next hour.
My question is - was it too complicated to issue case number and tell me the "real" (not sure how it will work with them) service phone number by e-mail?